3 Signs You’ve Outgrown Your DIY Website
Your website should evolve alongside your business.
If you’re finding it harder to update, feeling disconnected from your brand, or noticing it doesn’t quite measure up to the sites you admire, it may be time for a refresh. Here are three clear signs that your DIY Squarespace site is no longer serving you and what you can do to upgrade it.
You’re Still Using Squarespace 7.1 Classic
Squarespace has come a long way, introducing new features and tools, an improved drag and drop editor, and better mobile customization options. If you’re still using Squarespace 7.1 Classic from before 2022, you might be missing out on: awesome design features and styling flexibility, enhanced performance and many options for a better experience.
A lot has changed and many integrations are supported and beneficial, which means you could be missing out on synthesizing your online pressence for optimal business growth, and easier website maintenance. Upgrading to the latest version of Squarespace 7.1 Fluid Engine ensures that your website functions smoothly and your business is ready for the future.
2. Your Website Doesn’t Match the Sites You Love
Think about the websites you admire, the ones that feel modern, clean and engaging. Does your site feel cluttered or lacks the polish and compelling imagery you see on the sites you love? It's a sign that it needs a refresh and you have options! Your website should help people get to know you and your business. If it doesn’t reflect the quality and integrity of your brand, visitors may not stick around long enough to explore your offerings! Updating your layout, fonts, color palette and imagery can give your site a fresh feel and smooth experience that aligns with your vision. A new trend in web design is all about streamlining, removing unnecessary clutter and creating a spacious, calming presence on the web. Your website should not only look professional but feel inviting and easy to navigate. Beyond aesthetics, consider whether your website truly reflects your values and enthusiasm for what you do. Does the imagery and language align with the places that inspire you and the people you serve? Your website can be an authentic extension of your brand, one that resonates with your audience and creates a sense of trust. If it no longer represents the heart of your business, updating your layout, fonts, color palette, and content can bring it back into alignment. A well-designed website ensures your online presence is not only visually appealing but also a breath of fresh air for visitors in an often overwhelming digital space.
Seasons Learn more here: thebrand-stylist.com
3. Your Business Has Grown, But Your Website Hasn’t
When you first built your website, it reflected where you were at that time. If your services, products or audience have changed, your site may no longer communicate the right message. Signs that your website needs to catch up! Do you have outdated content that no longer reflects your business? Are there missing pages for new services or offerings? Does the structure feel cluttered or do you get the same questions from new customers? Your website should support your business growth, not hold it back. Making strategic updates ensures that potential clients can easily find what they need and connect with you.
What’s Next? Time for a Website Refresh!
Upgrading your website doesn’t have to mean starting from scratch. Whether you need minor updates or a full redesign, investing in your website helps your business thrive. If you're ready to take your website to the next level, I can help. My Design Day sessions provide focused, hands-on support to refine your site’s content, strategy and design all in just one day. Let’s create a website that grows with you! Interested in a refresh? Let’s chat about your website goals.
